Pandora picks up Pitchfest award

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As seen on AdNews on 23 May 2014. Pandora was crowned the winner of the first Media Pitch Fest event held at the AdNews Media Sales Summit yesterday, and a second event is on the way. Media agencies including UM, ZenithOptimedia and Match are already on board. Yahoo!7 was a close second with its pitch that involved two Ken-dolls and toy cars to outline how its data products that combine offline and online data to allow advertisers to target users on its digital platforms with relevant messages. However what got Pandora over the line was its personalised pitch that involved creating … [Read more...]