As seen in AdNews on 01 May 2014 by Rosie Baker
“Cocaine and hookers, my friend.” That’s the advice Jordan ‘The Wolf of Wall Street’ Belfort got from his boss on his first day of Wall Street and he followed it right to the top. Now he’s on the straight and narrow he gets his advice from someone else. And that someone else is Kerwin Rae.
When he’s not in “cerebal palsy stage” of the ‘ludes, Belfort, who was immortalised by Leonardo DiCaprio in the recent movie, goes to Rae for advice. And he’s coming to the AdNews Media Sales Summit*.
Rae will expand on the summit’s central theme – Collaborate, Outperform, Profit – at the conference on 22 May. He will touch on collaborative marketing, partnerships, how to work with rivals and the idea that less is more.
Rae’s first business turned over £1 million in its first three months and he has gone on to coach, mentor and advise thousands of businesses and execs in the art of business, marketing and entrepreneurship. The author of numerous books on marketing has survived six near death experiences including a stroke four years ago showing that literally nothing can stand in this man’s way and earning him the nickname “unstoppable”.
Belfort turns to Rae for advice on marketing, product and content development. Business strategy, human behaviour and using the art of persuasion in marketing to drive business growth are his speciality. He’s worked in 11 countries and over 154 different industries, coaching over 1,500 consultants and over 100,000 businesses on business development, marketing, sales, human behaviour and entrepreneurial psychology.
Rae was also behind Belfort’s recent Australian tour which saw 5,000 people sign up to see what the Wolf could teach them.
Kerwin Rae has Belfort’s “absolute number one grade triple AAA” confidence rating, so he could probably teach you a thing or two.
Rae joins a top class line up of industry speakers including Nick Keenan, managing director of Maxus Melbourne, Ian Perrin, CEO of ZenithOptimedia, Simon Rush, founder of Razor Media, Mike Morrison, managing director of Innocean and Anthony Gregorio, group CEO of Havas Worldwide Australia.
Sean Cummins, CEO of Cummins&Partners, joins MediaBrands executive chairman Henry Tajer and Rob Morgan Clemenger BBDO Group executive chairman giving keynote presentations at the one-day event.